Latin America's Wireless Content Market set to explode.

Exploding subscriber growth, maturing network technologies and burgeoning interest in interactive, real-time communications are among several factors fuelling the growth of the Mobile Content market in Latin America according to a new report from Tierra Innovation, Inc.The research and development consultancy, which specializes in tracking, analyzing, and designing mobile marketing strategies and applications in the Americas, estimates Latin America will become one of the world's largest markets for integrated mobile content. Worth up to US $1.3 billion by 2007, Latin America's mobile market is a high value opportunity for consumer brands and media companies distributing and marketing content and products in the region. "The Latin American wireless content market has reached a tipping point and is gaining velocity due to the strong appetite of its young consumers for a new generation of dynamic multimedia content and real-time communication services," The converging trends are creating a perfect opportunity for marketers trying to reach an often elusive audience of consumers." Adoption of mobile/wireless technology is booming throughout the region at growth rates far surpassing those of Europe and the US. A new generation of young Latin American consumers are leveraging new mobile technologies and leapfrogging traditional communications to use the latest handsets, networks, and applications. Key network services such as pre-paid mobile applications and premium SMS are driving this consumer adoption.